Advocate Hub

You Make the Day Possible

One Tribe One Day is hosted on GiveCampus, the online platform that powers our annual day of giving. It’s the central hub for the celebration — where gifts are made, matches and challenges go live, and Advocates can track the impact of the outreach they inspire.

When you become an OTOD Advocate, you receive a unique GiveCampus link connected to your account. That link allows you to share the campaign with your network and see, in real time, how many gifts you’ve helped generate.

Your personal outreach — a text, an email, a post or a quick video — can be the reason someone decides to give. Every share makes a difference. Every conversation expands your impact.

How Advocates Make the Biggest Impact

How to be an effective Advocate:

  • Give early on OTOD.
  • Share personally, as one-to-one outreach is powerful.
  • Make a clear ask and include your unique link.
  • Follow up during the day with a reminder.
  • Tell your story in your own voice.

You don’t need a large audience or following. You just need to care about W&M and invite others to join you.

Get Started in Five Steps

Step 1: Log In or Create Your GiveCampus Account

Log in to GiveCampus so your outreach can be tracked and credited to you. If you’re already a Class Ambassador, your account has already been created.

Step 2: Offer a Match or Challenge (Optional)

You can create a personal OTOD match or challenge via GiveCampus to encourage others to give.

  • Match gifts dollar-for-dollar.
  • Create a challenge goal (for example, 25 donors from your class).
  • Consider restricting your match or challenge by your class year, affiliation or to a list of your friends (by email address) to raise the stakes.

Step 3: Make Your Gift on OTOD

Leading by example makes your outreach more compelling. Make your gift early on OTOD so you can share why you gave.

Step 4: Share Your Personal Advocate Link

People are far more likely to give when invited by someone they know. Your voice is what turns awareness into action. When you share your unique Advocate link on One Tribe One Day, we can track the gifts you inspire and celebrate your impact. Text it. Email it. Post it. Start with the people who know you best and tell them why you’re giving on OTOD.

Need a starting point? Use our social media graphics and sample email language, then make it your own. There’s no one else who has your story — but here’s a simple formula that works:

  • Be genuine. Share why William & Mary matters to you.
  • Be brief. A short, personal message goes further than a long explanation.
  • Make a clear ask. Include your Advocate link and invite them to join you.
  • Use #OneTribeOneDay when posting on social media to amplify the reach.

You + 2 Incentive

If you make your gift and inspire two others to give through your link, you’ll receive exclusive William & Mary swag as a thank you.

Step 5: Tell Your Story with a Personal Video (Optional but Powerful)

A Personal Video is a short message explaining why you’re excited about One Tribe One Day and why others should join you.

  • Film using your phone — no special equipment or software needed.
  • Keep it brief, authentic and compelling. Get creative by bringing in kids, pets or donning school pride gear.
  • Upload it before OTOD launches for maximum visibility.
  • Videos are reviewed before appearing on the campaign page.

Advocate Toolkit

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Frequently Asked Questions