Where Can You Make The Biggest Impact?

One Tribe One Day (OTOD) is all about participation — and celebrating our mighty Tribe Pride. Even the smallest acts of kindness and generosity can make a big difference.

OTOD is the perfect time to make an impact on the things you care about most at W&M. In 2022, giving challenges throughout the day had the potential to unlock over $1.5 million in additional support.

Here’s how the challenges worked:

Every person making a gift on OTOD was counted toward donor challenges throughout the day. When each challenge was met, one or more generous donors contributed a significant amount to support areas of greatest need at William & Mary.

Milestone Challenges 

Charter Challenge

Reaching 1,693 donors will unlock an additional $50,000
Sponsored by
Kevin Phillips ’84 and Mary Ruth Phillips ‘85

Green & Gold Challenge

Reaching 4,000 donors will unlock an additional $50,000
Sponsored by an anonymous donor

Kurland Challenge

Reaching 7,000 donors will unlock an additional $100,000
Sponsored by Leanne Kurland ’75, P ’05 and Alex Kurland HON ’19, P ’05

McLeod-Tyler Challenge

Reaching 10,000 donors will unlock an additional $250,000
Sponsored by J. Goodenow “Goody” Tyler III HON ’11 and Mariel McLeod ’15, in honor of the late H. Elizabeth “Bee” McLeod ’83, M.B.A. ’91

All-Day Challenges

Gerdelman School & Unit Challenge

$15,000 will be awarded to schools or units that win in the following categories: most donors, most new donors and most improved from OTOD last year. $5,000 will be awarded for honorable mention.

Sponsored by Sue Hanna Gerdelman '76, P ’07, P ’13 and the late John Gerdelman ’75, L.H.D. ’19, P ’07, P ’13

Student Texting Challenge

$50 gift match for the first 100 students who give in response to a W&M text. Up to $5,000 will be awarded.

Sponsored by Vice Rector Will Payne ’01

Young Guarde Texting Challenge

$100 gift match for first 200 Young Guarde alumni who give in response to a W&M text. Up to $20,000 will be awarded.

Sponsored by Rector John Littel P ’22 and Marianne Littel P ’22 

Crim Dell Texting Challenge

The first 200 donors who give in response to a W&M text will unlock $16,930 for the area of greatest need at W&M.

Sponsored by Andrea Rinaldi Wassmer ’94 and Michael Wassmer

Area-Specific Challenges

Alumni Challenge

Gifts made to the William & Mary Alumni Association will be matched up to a total of $50,000.

Sponsored by members of the W&M Alumni Association Board of Directors

A&S Challenge

Reaching 1,500 gifts to any area of Arts & Sciences will unlock $25,000 for the Arts & Sciences Dean’s Innovation Fund.

Sponsored by the Council of Arts & Sciences

Athletics Scholarships Challenge

Gifts made on One Tribe One Day to any W&M women's athletics programs scholarship fund can help unlock up to $750,000. We need to raise $150,000 by June 30 to reach the goal and access a $750,000 gift.

Sponsored by an anonymous alumna

International Challenge

Reaching 375 donors to any area of international initiatives will unlock $25,000 for the Global Research Institute and the Reves Center for International Studies.

Sponsored by members of the Reves International Advisory Board

Libraries Challenge

Reaching 400 donors to any area of W&M Libraries will unlock $12,000 for the W&M Libraries Make A Difference Fund.

Sponsored by the W&M Libraries Board of Directors

Parent & Family Challenge

Reaching 2,000 parents who give to any area of the university will unlock more than $200,000 for the Parents Fund.

Sponsored by members of the Parent & Family Council

School of Education Participation Goal

Reaching 350 donors to any area of the School of Education will enable us to achieve a 25% increase over last year's participation.

Virginia Institute of Marine Science (VIMS) Challenge

Reaching 600 gifts to any area at VIMS will unlock $10,000 for the VIMS Impact Fund.

Sponsored by members of the VIMS Foundation Board

Washington Center Scholarship Challenge

Gifts made to the Study in DC Scholarship Fund will be matched up to a total of $9,000.

Sponsored by members of the Washington Center Advisory Board and the Washington DC Alumni Chapter Board